Aqua
The smart way to build better credit.
Aqua is a credit card specialising in helping people build their credit score. They believe in providing the tools and advice people need to not only access credit, but to ultimately improve their credit scores making people feel understood, inspired, and hopeful about their future.
Approach
With a new ‘smart way to build better credit’ positioning, Aqua’s brand needed a refresh to align. The Aqua glow is the visual metaphor for the positive effect of building better credit with Aqua. The glow shows up in many different ways across the brand scheme. From the colour of Aki (Aqua’s character) where the glow emanates from him, to the glowing gradient background on the physical card, the glowing typography, iconography and brand photography.
Studio
venturethree
Brand Identity
