Coyu
India’s new go-to style destination.
Coyu is a new brand disrupting the women’s fashion market in India. Launched in Delhi, Coyu is a place where women can discover their inner protagonist. From everyday essentials to statement pieces, Coyu curates so women feel like the most confident version of themselves. Fashion comes and goes but style is individual.
Approach
Coyu celebrates the joy of the find with this idea is at the heart of the brand. The logotype has a special ‘o’ character. Almost oyster like,it sits balanced with the other letters, but has its own uniqueness. Close-up textures resemble jewel-like materials and light on surfaces, showcasing beauty and detail, and a bold bright blue has cut-through against the reds and oranges of the fashion landscape in India.
Studio
venturethree
Brand Identity | Naming
