Matter.
Pioneering plastic capture.
Matter is a technology company, pioneering plastic capture for the good of the planet. Billions of microplastics enter our oceans and ecosystems every day. Through brilliant design thinking, and an impatience to make what they do matter, their mission is to stop this pollution at source. Inventing filters that can be fitted to washing machines, all the microplastic particles that Matter capture are recycled in the circular economy which is now critical to stop this pollution.
Approach
Capturing microplastics is why Matter exists and so this is why they’re core to the brand. Created in a circular formation the particles represent the circular economy, and the global microplastic challenge. A modern logotype, simple imagery and a colour palette that avoids the usual eco greens, the Matter brand puts technology first.
Studio
venturethree
Brand Identity
